Google Analytics individual qualification
All Google Analytics concepts (basic and advanced) is covered by the Google Analytics Individual Qualification, and it includes concepts like configuration and administration, planning and principles; implementation and data collection;; conversion and attribution; as well as reports, metrics, and dimensions.
Link to the certification
Google Analytics For Beginners
New users usually don’t know how to create an account, implement tracking code, or even set up data filters. And this is where Google Analytics for Beginners comes in – showing users shortcuts about navigating the Google Analytics interface and reports, and how to set up dashboards. They also learn how to analyze basic Audience, Acquisition, and Behavior reports, as well as keeping track of campaigns or setting goals.
Link to the certification
Advanced Google Analytics
The Advanced Google Analytics course allows you to see how data gets collected, and how this data can be processed into readable reports. It also demonstrates analysis techniques by using segmentation, channel reports, audience reports, and custom reports. It also uses marketing strategies like remarketing and Dynamic Remarketing that show ads to your website’s visitors. You will also learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking so that you can get data specifically aimed at your business.
Link to the certification
Google Analytics for Power Users
Google Analytics for Power Users helps learners to get a better understanding of Google Analytics and its various features, and how to use it in practice. You will learn techniques on how to compare users who convert with those who don't and you will also learn what the most valuable traffic sources are. This will optimize value, customize channels for increased actionability, identify top-performing content on your site, and improve the performance of your eCommerce. Those who are not familiar with Google Analytics must first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
Link to this certification
Getting Started With Google Analytics 360
If you are new to Google Analytics, you must first complete Google Analytics for Beginners and Advanced Google Analytics at Analytics Academy. Google Analytics 360 is mainly used for the enterprise-level features you get from Analytics 360. This will allow you to learn more about its advanced features such as roll-up report documents, custom funnels, unlisted reports, and custom tables. You will also learn how you can benefit from reporting with BigQuery and integrations with Google Marketing Platform products and Google Ad Manager. The course looks at everyday examples to show how you can leverage the features and integrations of Analytics 360 to drive performance and to achieve your business goals.
Link to this certification
Google Tag Manager Fundamentals
It can be quite challenging to manage multiple analytics and marketing tags for your website. If you have too many or incorrect tags, your data measurement can get distorted. Moreover, it may cause a weaker performance of your site. You can complete this course at your own pace. After completion of the course, you will be familiar with how Google Tag Manager makes the tag implementation and management process for marketers, analysts, and developers much easier.
Link to this certification
Introduction To Data Studio
The Introduction to Data Studio online course will teach you to connect your data, create strong, impactful reports, and how to collaborate with teammates. It will show marketers, owners of businesses or agencies, and data analysts on how to gain insights and visualize data online. This will give you the necessary knowledge and tools to design top-notch reports to share with stakeholders.
Link to this certification
All Google Analytics concepts (basic and advanced) is covered by the Google Analytics Individual Qualification, and it includes concepts like configuration and administration, planning and principles; implementation and data collection;; conversion and attribution; as well as reports, metrics, and dimensions.
Link to the certification
Google Analytics For Beginners
New users usually don’t know how to create an account, implement tracking code, or even set up data filters. And this is where Google Analytics for Beginners comes in – showing users shortcuts about navigating the Google Analytics interface and reports, and how to set up dashboards. They also learn how to analyze basic Audience, Acquisition, and Behavior reports, as well as keeping track of campaigns or setting goals.
Link to the certification
Advanced Google Analytics
The Advanced Google Analytics course allows you to see how data gets collected, and how this data can be processed into readable reports. It also demonstrates analysis techniques by using segmentation, channel reports, audience reports, and custom reports. It also uses marketing strategies like remarketing and Dynamic Remarketing that show ads to your website’s visitors. You will also learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking so that you can get data specifically aimed at your business.
Link to the certification
Google Analytics for Power Users
Google Analytics for Power Users helps learners to get a better understanding of Google Analytics and its various features, and how to use it in practice. You will learn techniques on how to compare users who convert with those who don't and you will also learn what the most valuable traffic sources are. This will optimize value, customize channels for increased actionability, identify top-performing content on your site, and improve the performance of your eCommerce. Those who are not familiar with Google Analytics must first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
Link to this certification
Getting Started With Google Analytics 360
If you are new to Google Analytics, you must first complete Google Analytics for Beginners and Advanced Google Analytics at Analytics Academy. Google Analytics 360 is mainly used for the enterprise-level features you get from Analytics 360. This will allow you to learn more about its advanced features such as roll-up report documents, custom funnels, unlisted reports, and custom tables. You will also learn how you can benefit from reporting with BigQuery and integrations with Google Marketing Platform products and Google Ad Manager. The course looks at everyday examples to show how you can leverage the features and integrations of Analytics 360 to drive performance and to achieve your business goals.
Link to this certification
Google Tag Manager Fundamentals
It can be quite challenging to manage multiple analytics and marketing tags for your website. If you have too many or incorrect tags, your data measurement can get distorted. Moreover, it may cause a weaker performance of your site. You can complete this course at your own pace. After completion of the course, you will be familiar with how Google Tag Manager makes the tag implementation and management process for marketers, analysts, and developers much easier.
Link to this certification
Introduction To Data Studio
The Introduction to Data Studio online course will teach you to connect your data, create strong, impactful reports, and how to collaborate with teammates. It will show marketers, owners of businesses or agencies, and data analysts on how to gain insights and visualize data online. This will give you the necessary knowledge and tools to design top-notch reports to share with stakeholders.
Link to this certification
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