HubSpot offers a full stack of software that includes a CRM, a Sales Hub, a Marketing Hub, a CMS hub, and a Service Hub. It is an "all-in-one marketing software" that provides tools that can help your company with blogging, SEO, social media, email, landing pages, marketing automation, and web analytics.
What are the HubSpot Academy courses and certifications?
HubSpot Academy’s courses and certifications are free educational resources designed to help experts involved in the digital and content marketing industry up their game. They cover many different topics including email marketing, content marketing, inbound sales, and much more. Training comes in the form of short, on-demand videos as well as corresponding slide decks and transcriptions of the lectures.
On HubSpot certification courses, you will take the final certification exam after completing all of the lessons and other learning materials like quizzes. You receive is a printer-friendly certification, mostly valid for one year, with the option to include a badge on your LinkedIn profile.
Content marketing certification
With this course, you will learn how to market your content with success. When you’ve completed the course, you will:
● Become a more strategic, strong marketer
● Learn how to deliver regular, effective content
● Know how to create content that humans (and search engines) are looking for
Link to the certification
Hubspot sales software certification
The HubSpot Sales Software Certification shows that you can perform inbound sales processes using HubSpot CRM and Sales Hub. The certification course consists of 3 lessons and you’ll be given practical exercises at the end of the classes so you can practice what you’ve learned. These actions must be performed for you to earn your certification. You also need to pass a 50-question, multiple-choice test to get certified.
Link to the certification
Email marketing certification
During this email marketing course, you will learn to create an email marketing strategy that grows your business as well as your career - from contact management and segmentation to emails (deliverability and analyzing), and you will learn more about email marketing strategies that are human and helpful so that you can earn the trust of your contacts. You can apply your knowledge about email marketing tools at the end of the course. It comes free in your account.
Link to the certification
Inbound sales certification
The Inbound Sales Certification covers the basics of an inbound approach to sales and it is ideal for sales reps who want marketing tips. In this course, you will learn how to identify new prospects, connect with them, explore their needs, and give them advice for the future.
Link to the certification
Contextual marketing certification
Remember: One must have HubSpot Marketing Hub Professional or Enterprise to do the practical exercises and become certified. Contextual marketing will allow you to transform your website into something that talks to your audience. The Contextual Marketing certification course will teach you to transform your website into something your visitors love. The content in this certification relates to your contacts and the way they are segmented. To benefit from this course, you must have more than 500 contacts in your HubSpot CRM and be confident leading segmentation strategies. Additionally, you should know exactly who your clients are and be informed about the buyer's journey.
Link to the certification
Hubspot marketing software certification
Remember: This course is free for those who want to become certified. However, a few exercises use paid features with Pro or Enterprise subscription of HubSpot. To be successful with inbound marketing, you should kick off your marketing the right way. It’s a huge platform with many tools, so to benefit from it the most, you must have the necessary knowledge of how they all work together. This course will teach you how to do marketing with HubSpot.
Link to the certification
Service hub software certification certification
Remember: This course is free, so those who want to become fully certified, must complete a few exercises that use paid features with Pro or Enterprise subscription of HubSpot. If you have Service Hub Software Certification, it will show that you can execute an inbound service strategy using HubSpot's Service Hub. The course consists of six lessons about customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. You'll be assessed through practical exercises and quizzes at the end of each lesson. You must then complete a 60-question exam to earn your certification.
Link to the certification
Hubspot cms for marketers certification
Find out how you can use HubSpot CMS Hub to develop a high-performing website. You need a CMS Hub Professional account or more in order to complete this course.
Link to the certification
Frictionless sales certification
When it comes to inbound marketing, businesses are not seen as funnels – they are seen as flywheels - machines that store rotational energy; the spin of the flywheel representing the growth of your company. You can promote that growth by either adding extra force to the flywheel or by doing away with friction. Sales organizations never have a problem using force, so if you want to promote the growth of your sales team, you must remove friction. Learn more about the frictionless selling framework and learn how to get your team aligned with your target buyer, transforming them through a learning culture.
Link to the certification
Sales management training: strategies for developing a successful modern sales team certification
Most sales managers started out as salespeople and they are experts when it comes so sales. However, most often they don't have what it takes to be a leader. If that’s you, this certification course is for you as it will teach you how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to improve and empower your sales team.
Link to the certification
Hubspot cms for developers certification
This certification course entails lessons and resources for web developers who want to build and manage websites on the HubSpot CMS. During the course you will learn how to use the CMS tools to create a wide variety of assets, and how to be more effective, streamline your process and increase productivity.
Link to the certification
Social media marketing certification course certification
The Social Media Certification is the only social media training you’ll ever need and it has just been updated to assist you with your business, help you build loyalty, and attract new customers and partners. Building an effective social media strategy will grow your marketing efforts and build brand awareness, drive word of mouth, and attract buyers. Social media is therefore the best option for inbound marketing. You are more than welcome to join Crystal King, HubSpot Academy professor if you want to invest in business growth by learning how to: build a competent social media strategy, set up social listening and moderation, create social content, enhance your reach, shine in digital advertising, measure ROI, and more.
Link to the certification
Inbound certification
With the Inbound Certification Course, you will learn how to run a successful inbound business, from marketing to sales to services. Learn more about the fundamentals of inbound, its methodology, and the flywheel and how it can be applied to your business.
Link to the certification
Inbound marketing certification
After completing this certification course, you will know how to build your inbound marketing strategy and you will learn inbound marketing techniques like how to create content, to social promotion to converting and nurturing leads and beyond.
Link to this certification
Growth-driven design certification
The Growth-Driven Design certification course was designed to teach you how to develop a top-performing website that offers user value and business growth. Video training, tools, quizzes, and templates are included in this course to assist you when developing a strategy, building a launchpad website, and implementing data-driven continuous improvements. The course consists of 7 lessons and the examination has 55 questions. You will also get access to the global GDD Slack community, where users collaborate and ask each other questions.
Link to this certification
Sales enablement certification
The Sales Enablement Certification was designed specifically for marketing managers, although most marketers and salespeople will benefit from it. The course teaches you how to develop a marketing-driven sales enablement strategy and the various principles that are involved in sales. There are 12 classes in the course and the exam has 60 questions.
Link to this certifications
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