Google Ads Apps Certification
Show that you are an expert in creating Google App campaigns for great business impact. All certified users have a good understanding of the fundamentals of campaign creation and advanced optimization strategies.
If you earn Google Ads Apps Certification, Google will recognize that you are able to:
● Show that app campaigns are important for successful marketing success by making user discovery and engagement easier
● Create an app campaign that has certain marketing goals
● Promote an app campaign’s performance through better strategies for the campaign, creative and measurement excellence
● Improve the quality and discoverability of an app
Link to this certification
Google Ads – Measurement Certification
Show your expertise in measuring and optimizing digital ad performance using Google’s measurement solutions. Certified users will demonstrate that they have a good knowledge of the important metrics matter to make an impact on their business and that they can turn key insights into action to improve Google Ads performance.
When you earn Google Ads - Measurement Certification, Google will know that you can do the following:
● Turn marketing objectives into actions
● Track and measure the sales, app downloads/installs, and/or leads of your business
● Familiarize yourself with how to analyze and act on the information you get from your tracking data
● Choose an attribution model that best suits the goals you have for your business
Link to this certification
Google Ads Display Certification (2020 Update)
Basic and intermediate concepts, as well as best practices for creating, managing, and optimizing display campaigns, are covered by Google Ads Display Certification.
Prove your competence using Google Display to deliver optimal results from your display advertising investment. Certified users will show that they can develop effective Display strategies and campaigns to reach their desired marketing goals.
If you are Google Ads Display Certified, Google will recognize that you can:
● Turn an online marketing vision into a coherent digital marketing strategy
● Establish a Google Display strategy with broad company marketing plans
● Come up with an outline to develop and increase awareness, consideration, action and retention through Google Display
● Generate a plan to grab the attention of new/existing customers with Google Display Audiences
● Safeguard that your display marketing plan is in line with the digital marketing budget
Link to this certification
Google Ads Video Certification
Prove that you can get results from YouTube and Google Video advertising solutions. Certified users will prove they know how to tell stories on YouTube that are effective at reaching potential customers throughout the entire purchase journey.
If you are Google Ads Video Certified, Google will recognize that you:
● Know the value of YouTube for creators, users, and advertisers when it comes to promoting brand performance
● Know how to help YouTube audiences to deliver ads that are aimed at specific consumers at every stage of their journey
● Are able to establish a strategy that makes use of YouTube video formats to promote awareness, increase consideration, and drive action
● Make use of creative ways to tell effective brand stories on YouTube so that you can grab your audience's attention
● Use YouTube to get a direct response
Link to this certification
Google Ads Search Certification
Google Ads Search Certification covers basic and intermediate concepts. This entails the best ways to measure, create, control, and promote search ad campaigns via the Search Network.
Show your expertise to build and maximize Google Search campaigns. Certified users will prove that they can leverage automated solutions like Smart Bidding and Audience Solutions to promote and improve campaign performance for specific marketing objectives.
If you are Google Ads Search Certified, Google will recognize that you can:
● Show that you have a goal for online marketing into a logical digital marketing strategy
● Establish a Google Search strategy with innovative plans to promote your company
● Come up with ideas on how to promote leads, sales or web traffic using Google Search
● Generate a way to reach new and existing customers with Google Search Audiences
● Align your Search marketing plan with your digital marketing budget
Link to this certification
Google Shopping Ads Certification
Show your expertise by using shopping ads. Certified users will know how to create and optimize shopping campaigns that promote reach and conversions.
If you earn the Shopping ads certification, Google will recognize that you can:
● Know how shopping campaigns can boost online and local inventory and how smart shopping campaigns can help you to reach your marketing goals
● Adopt Local Inventory and Local Catalog ads to promote online and in-store traffic
● Learn how Google solutions will help retailers to reach shoppers and grow business
● Find out how to showcase shopping ads influence consumers as of their purchase journey starts
Link to this certification
Google Cloud Platform Business Professional Accreditation
The learning path is aimed at people who want to find out more about the basics of cloud and how it will have an impact on their work.
The learning path has four courses and one must complete all videos, modules, and assessments PLUS get at least a score of 80% on each assessment to get credit. You will benefit from taking the courses in the order displayed.
Link to this certification
Campaign Manager Certification
Google Marketing Platform Product Certifications indicate users who can perform important tasks and workflows with Platform products. The certification exams are set up specifically for users with the necessary application experience using Google Marketing Platform products and test on certain predetermined criteria that are necessary to complete important jobs. Users without the necessary experience will not benefit from these exams.
Link to this certification
Google Creative Certification
Google Marketing Platform Product Certifications identify qualified users who can perform important tasks and workflows with Platform products. The certification exams are aimed at users with the necessary experience using Google Marketing Platform products, and specific predetermined criteria are tested that are aligned with specific important job tasks. Users without the necessary experience will not benefit from these exams.
Link to this certification
Display & Video 360 Certification
Google Marketing Platform Product Certifications identify qualified users who can perform important tasks and workflows with Platform products. The certification exams are aimed at users with the necessary experience using Google Marketing Platform products, and specific predetermined criteria are tested that are aligned with specific important job tasks. Users without the necessary experience will not benefit from these exams.
Link to this certification
Search Ads 360 Certification
Google Marketing Platform Product Certifications identify qualified users who can perform important tasks and workflows with Platform products. The certification exams are aimed at users with the necessary experience using Google Marketing Platform products, and specific predetermined criteria are tested that are aligned with specific important job tasks. Users without the necessary experience will not benefit from these exams.
Link to this certification
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